CRO MARKETING

(Conversion rate optimization) A High volume of Shopify site traffic doesn’t automatically equal a high conversion rate. That’s where CRO marketing comes in.

WHAT IS CRO MARKETING, AND WHY DOES YOUR BRAND NEED IT?

CRO marketing is the strategic process of increasing the percentage of your Shopify site visitors who convert (i.e., make a purchase on your site) through enhancing your site's user experience, conversion funnels, and personalization.

Increased Revenue

Effective CRO marketing strategies increase your total revenue by making it easier for your website visitors to make purchases.

Lower CPA's

Improving your CRO means you get more value from your existing traffic. CRO reduces your cost per acquisition (CPA) since you’re making the most of your current visitors.

More Customer Loyalty

A well-optimized CRO marketing strategy creates happy, repeat customers by making it easy for them to find what they’re looking for quickly.

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ENHANCED USER EXPERIENCE

A seamless user experience is key to converting visitors. A good CRO strategy includes evaluating your website’s design, navigation, and functionality to ensure users have a smooth journey from landing on your site to completing a purchase.

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CONVERSION FUNNEL ANALYSIS

I take a deep dive into your conversion funnel to understand where potential customers drop off. By optimizing each stage of the funnel, I help you retain more visitors and guide them toward conversion.

a screenshot showing a line graph of conversion funnel growth for an online store

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A/B TESTING

A/B testing determines what works best for your audience by identifying which elements drive better performance. This approach allows implementing changes that produce measurable improvements.

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